The Kansas Future Farmer proves that analog still has a place in a digital world. Launched four years ago with a Frontier Farm Credit Working Here Fund grant, the print publication connects students, families, and communities with the Kansas FFA (formerly Future Farmers of America) chapters across the state.
Post COVID-19, the Kansas FFA Foundation decided to expand its reach beyond social media and email through a more traditional means of communication. It started printing the Kansas Future Farmer three times a year, delivering it to readers in both rural and urban communities.
“We wanted to make sure families and supporters saw what FFA can do for students,” said Beth Gaines, executive director of the Kansas FFA Foundation. “By putting this publication directly into their hands, we can show them how FFA is shaping young leaders.”
Each issue follows a structured format, highlighting student achievements, chapter initiatives, and donor support. The editorial team selects stories that represent Kansas FFA's diversity and range of voices – literally at times. After last year’s National FFA Convention, the publication featured a student from FFA’s southeast district in Kansas who won the Spanish-speaking, creed-speaking contest.
“Bringing diversity to the publication is so important so everyone can see there’s a role for them in FFA and that they are seen in the organization,” Gaines says.
The publication also fosters the sharing of ideas and purpose. Chapters across the state have implemented service projects and leadership activities after reading about them in the magazine.
The publication, which continues to be funded by Frontier Farm Credit’s Working Here Fund grant, reaches 10,000 to 12,000 subscribers for an estimated readership of 40,000 to 50,000. Copies are distributed to schools, donors and businesses, expanding FFA’s visibility.
As the demand for agricultural education increases, the need for storytelling and representation also grows. Gaines said the foundation aims to grow Kansas Future Farmer beyond its current eight to 12 pages.
Also in the long-term vision is enhanced digital access. Though initially created to counter digital fatigue, the publication could benefit from a hybrid approach, reaching even more readers through a combination of print and online platforms.
“There’s an endless supply of potential stories about students making a difference,” Gaines said. “We want to make sure we’re capturing and sharing as many of those as possible.”
Kansas Future Farmer is more than just a publication, she said. It is a testament to the value of agricultural education and the strength of community support. By showcasing student achievements, recognizing dedicated educators, and honoring the advocates who make FFA possible, it ensures the organization’s legacy continues to thrive for future generations.
Community Involvement Contacts
For more information about our community involvement program, contact your local Frontier Farm Credit office or email community@frontierfarmcredit.com.
